Pioneering CXM technology, driving dealership success, and helping brands unlock Continuous Growth
Frankie Russo argues that outdated growth models are hindering the automotive industry’s growth, leading to a stagnation epidemic.
He advocates for AI-driven strategies that create new opportunities for proactive sales engagement, moving away from reactive sales approaches.
Frankie applies his Growth Loop framework to help automotive manufacturers and dealers. He emphasizes getting honest about current sales challenges, getting curious about data-driven insights to anticipate customer needs, and collaborating across teams to create seamless, proactive buying experiences that drive long-term growth.
Frankie Russo is a 8X Inc. 500 entrepreneur, technology innovator, and keynote speaker who has dedicated his career to revolutionizing the automotive industry. He is best known for founding 360CXM, a groundbreaking AI-driven customer experience management (CXM) platform that predicts future car buyers months before they enter the market.
After 60X growth in 3 years, 360CXM was acquired by Sinclair Inc. and rebranded as DriveAuto in 2021, solidifying its position as a leading CXM solution. Frankie's expertise in AI, creating Growth Cultures, and customer experience transformation has earned him recognition as a visionary leader in the automotive space.
360CXM, later DriveAuto, utilized advanced AI algorithms to predict future car buyers in any neighborhood in America within 3-4 months of buying [before they even started shopping].
By leveraging AI and personalized media control, DriveAuto helped dealerships significantly increase engagement and conversions.
The platform seamlessly integrated with existing CRM systems, empowering sales teams to start conversations earlier and more effectively.
Frankie Russo has helped hundreds of dealerships transition from a sales-first to a customer experience-first approach.
He has trained sales teams to use AI insights for enhanced customer engagement, fostering a more data-driven and proactive sales strategy.
Frankie’s approach bridges the gap between technology and human connection, creating a more intuitive and customer-focused dealership experience.
Frankie Russo: Breaking the Stagnation Spiral in the Automotive Industry